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Your client experience is your competitive advantage

How you make people feel, when you do what do, is your competitive advantage.

Bernard Marr, a world-renowned futurist, wrote about the trends he believes will impact business in 2023. In his article, The 5 Biggest Business Trends In 2023 Everyone Must Get Ready For Now, number four caught my attention, an immersive customer experience.

He believes (and so do I) that people crave experience above all else. He suggests it should be a core part of business strategy. It’s not an afterthought, it’s fundamental for success.

The key is to create an experience that is both immersive and interactive. To get clients deeply and actively involved in your work together.

Is it easy, no. Valuable, for sure!

If you’re stuck for ideas, look at what other businesses in different industries are doing. They are all battling the same challenge… to make the experience of working with you more effortless, engaging, and enjoyable.

To get inspired, check out the two fun podcast episodes below, where I had riveting conversations and shared my thoughts with XY Adviser and The IFA Show on this topic.

The conversations were a hoot and could spark ideas for your business.

Your client experience is your competitive advantage.

Cheers, Kim

Check out these Podcasts for client experience inspiration


XY Adviser : Enhancing the client experience.

This was a riveting conversation with Fraser Jack.  The episode was one of a five-part series where you can hear from other experts and get their take on the same topic. It’s super valuable! The other episodes in the series were with the awesome Stewart Bell, Michael Back, Suz Chadwick and Greg Hansen.




The IFA Show : What not to do if you want to be more valuable.

In this episode, I chatted with Maja Garaca Djurdjevic, the host of The IFA Show, about what advisers shouldn’t be doing if they want to be more valuable. I share how important it is to sweat the small stuff and to get the basics right.


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