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Are you being confusing?

One morning, while I was putting on my makeup, my hubby said, “Don’t you wish you could roll out of bed in the morning and look amazing?”

Although I know he didn’t mean anything by it, his words stuck with me, and I’ve been teasing him about it ever since.

He’s not alone.

Have you ever struggled to find the right words to explain something? Or had your mind go blank and leave you lost for words? Or worse, end up rambling and using a hundred words when ten would’ve done the job?

If your clients don’t understand what you’re saying, it can be a disaster for your business. It creates confusion and misunderstanding, leading clients to question your value and re-think working with you.

Clear communication is crucial in any setting, especially a professional one.

Some signs that your message may not be hitting your client’s mark include:

They give you “that look” like they’re questioning what planet you’re from.
Their eyes glaze over like they’re reading an upside-down map in a foreign city.
They ask you to “please explain” for the fifty-fifth time.
You get a response that is as unrelated to what you were saying as football is to dolls.
When you ask if they have any questions, they politely say “no” and beeline for the door.

They don’t sign up, stick around, or send others your way.

To avoid this happening, it’s important to take the time to make sure your message is clear.

Mix things up and combine facts, figures and data for the logical thinkers, with stories, analogies/metaphors, and visuals for a more emotional connection. By hitting all angles, you’ll make your message more engaging and easier to understand. A far better outcome than confusing and misunderstood.

The businesses that succeed are not always the smartest or the best. They’re the ones who communicate the clearest.

As marketing guru Donald Miller from Story Brand says, “If you confuse, you lose.”

If you need help making your communications clearer, let’s chat.

It’s better to avoid misunderstandings than to end up with your foot in your mouth, like my husband!

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